About the studio

A digital studio built to
move brands forward.

Social Santa is a 360° marketing agency from Belgavi and Mumbai — strategy, identity, and growth under one roof.

Founders About Social Santa In-house Production 5 Years Team Employee Experience Culture Gallery
About the founders

The people who
started it all.

Three leaders. One shared belief — that brands grow when ideas meet discipline.

Vaishnavi — Co-Founder, Social Santa

Vaishnavi Agarwal

Founder & Managing Partner

Hi, I'm Vaishnavi. My path into brand-building started with hands-on experience across visual merchandising, styling, and ecommerce operations — built while running Navieo, a clothing brand I set up and scaled entirely on D2C, from sourcing and marketing through to digital storefront and sales. Alongside that, my time with OSL Global Logistics gave me a grounded understanding of how operations, supply chains, and commercial strategy hold a business together behind the scene

That combination — creative instinct paired with operational discipline — is what led me to found Social Santa. I built this studio to help growing businesses bridge a gap I'd navigated firsthand: the space between compelling brand storytelling and hard commercial results.

For me, the two sides were never really separate. Aesthetic passion means little without commercial strategy behind it, and strategy falls flat without a brand people actually feel something for. At Social Santa, we build both, together.

Irshad — Founder, Social Santa

Irshad Soudagr

Co-Founder

Hi, I'm Irshad. My journey began in hospitality — building the Niyaaz restaurant chain into a name diners trusted, then expanding into TBQ (The Banquet Company) to bring that same standard of care to celebrations of every scale. Wanting to give back to the industry that shaped me, I went on to establish the NFCI Hotel Management Institute to train the next generation of hospitality professionals.

Marketing was always part of the work — every dish, every event, every opening depended on a brand feeling genuine and being trusted. That instinct is what led me to co-found Social Santa, built on a brief I'd followed my whole career: make marketing that brands can feel and customers can trust.

More recently, I brought that same philosophy back to food with Galangal, a Pan-Asian restaurant & Assal Mawala Darbar, a Kolhapuri thali restaurant— proof that good marketing and good hospitality run on the same principles.

At Social Santa, I lead strategy, partnerships, and the culture that keeps our studio sharp. Whatever the venture, my standard hasn't changed: build something people can trust.

Amey Kadle — Partner, Social Santa

Amey Kadle

Hi, I'm Amey. My interest in technology started young — while most kids were still learning board games, I was teaching myself to code and building my first products before finishing school. That early curiosity shaped the rest of my career and led me to found Ajynkya Technology, where I've spent years helping businesses turn practical, well-engineered technology into real commercial results.

Social Santa runs on the same principle: growth needs both instinct and infrastructure. A brand's story matters, but it only compounds when it's backed by systems built to scale. Having built and scaled a technology company from the ground up — serving as its technical backbone through every stage of growth — I bring that same operating discipline to every client relationship here. Creative direction sets the vision; execution rigor is what makes it hold. I'm naturally more drawn to solving problems than to being in the spotlight, which is likely why I gravitated toward negotiation, strategy, and building from scratch — skills that matter most when working with founders and technical teams who need a partner fluent in both the product and the pitch.

Whether you're a startup building your first go-to-market engine or an established brand scaling into new markets, I'm invested in getting the fundamentals right.

About Social Santa

Strategy | Branding | Creative Direction

Elevate your brand to new heights with us

Social Santa is a premier creative and strategy agency founded by Vaishnavi Agrawal, a seasoned strategist and creative lead. With deep expertise in retail & hospitality, visual styling, and brand strategy, Vaishnavi brings essential market insights to help founders and growing businesses achieve their full potential. Our mission is to empower mid and growth-stage brands with hyper-targeted marketing and captivating design, driving sustainable growth and long-term commercial success.

- Strategic Business Vision

- Hyper-Targeted Approach

- Aesthetic Excellence

- Growth-Stage Focused

In-house production

From script to
screen — under one roof.

We write it. We shoot it. We cut the reels. No handoffs, no lost vision.

On-set shoot
Shoots

On set.

Full production — lighting, talent, product, and campaign days handled in-house.

Scripts

Story first.

Concepts, hooks, and shot lists written before a camera rolls.

Reels

Cut for scroll.

Short-form edits built to stop thumbs and drive the story.

ScriptingConcepts & shot lists
DirectionOn-set creative lead
Edit & gradeCut, color, sound
MotionGraphics & finish
5 years in practice

Numbers that tell
the story so far.

Half a decade of building brands across industries — with the same curiosity we started with.

5+
Years in practice
50+
Brands partnered
2
Studio cities
360°
Service coverage
About the team

Strategists, makers,
and growers.

A compact team across branding, digital, content, and performance — built to move fast without cutting corners.

BS

Brand Strategy

Positioning & messaging

ID

Identity Design

Visual systems & craft

SM

Social & Content

Stories that stick

PM

Performance

Ads, SEO & growth

WD

Web & Product

Sites that convert

AV

Photo & Video

Production teams

AM

Account Leads

Client partnerships

ops

Studio Ops

Delivery & people

Employee Experience

How it feels
to work here.

We design the employee experience with the same care we bring to brand work — clear roles, room to grow, and a studio that listens.

01

Ownership early

Real responsibility from day one — not years of waiting for meaningful work.

02

Mentorship that shows up

Workshops, reviews, and feedback loops that help people level up in public.

03

Balance with intent

High standards without burnout theatre — we protect focus and time off.

04

Tools that help

Modern stack, shared process, and documentation so people can move independently.

05

Recognition that matters

Wins are celebrated — campaigns shipped, clients won, and quiet craft praised.

06

Path to grow

Clear progression across craft and leadership — you see where you can go next.

Our culture

How we show up
every day.

Culture is not a poster on the wall — it is how we brief, review, disagree, and ship.

Ideas first, ego last

The best idea wins — whether it comes from a junior designer or a founder. Status is not a shield.

Clarity over noise

We write it down, say it plainly, and avoid performance around simple decisions.

Craft with conscience

Beautiful work that does not convert is incomplete. Strategy without soul is unfinished.

Team > task

We protect each other, share load during crunch, and celebrate together when it lands.